Final Projections

Feedback

What has been blogged is very good and knowledgeable of the production of the music video - need more of it please!  It is reflective and considerate posting of ideas, which are clearly well interpreted.  Can you post the CD digipak?  Well done.

Creating The Projections

In the group, I was assigned to prepare the projections to use on the shoot as we decided to create our own projections as existing texts wouldn't fit with the mise-en-scene of the video, bright flashing colourful images against the stark contrast of the black set.

I then began collecting stock images from art and photo blog sites such as deviantart and tumblr and search sites such as Google. They provide more creative and obscure images to use than run of the mill Google images and would be more stylistic.

After collecting these stock images and editing them on Photoshop as a group we took our own photos of eyes moving, blinking and looking panicked using shutter bursts. This meant we ended up with about 50 images per movement so that when put together in a sequence it created a jerky film look. I also created an animation of an abstract sequence of red and black flashing shapes for the abstract projection. After again editing these I put them into a sequence using Final Cut Pro to create small test sequences. All the images were given a tinge of red for continuity and to contrast the planned blue light to show the characters in the narrative.

Changes to Projection

Despite our enthuasiam towards our 'modern day propaganda' we decided that it would be too repetitive and wasn't leaving it open enough for the audience to find their own meaning and wouldn't create the images we want on the abstract part of the video. Therefore we decided to make it more abstract and straying away from propaganda towards subliminal messaging. We reserached subliminal messaging used in advertisments and the theory behind subliminal messaging, finding these two videos as examples of different types of subliminal messaging.

Obviously, we could not use an existing commercial with sulbiminal messaging as it has been decreed illegal in  advertisement and films. Similarly, we could not creat effective subliminal messaging as this is illegal, but our projections for the abstract and narrative sequences would effectively be 'mock' subliminal messaging giving the impression of it. To tie this in with the image of the band; one of anti-establishmentism, almost anarchic we would center our projections around modern day topics. This is also the reason for the change from propanganda as we determined that propaganda is a less relevant topic to our target audience.

These projections would have to consist of mostly images as it is the most clear medium aside from text, but text is not interesting enough, frankly. The topics we would center them around would be the recesssion/economic state/riots, drugs/the health system, the glamourisation of death and sheer abstract brainwashing. Also in keeping with the lyrics of the song 'Somebody mixed my medicine, I don't know what I'm on' we would intersect the images with images of a pill to hopefully show that in some sense the media/projections have become the medicine.
 
Or in the true sense of subliminal messaging, the audience will not necessarily notice and go back to intepret the true meaning!

Projection Ideas

In preparation for our shoot day, we had to decide what message we were going to convey to the audience by the projections we were going to project onto people. Originally our concept changed to cover the themes of propaganda. So we reserached modern day companies and found images in the style of war propaganda of the 50's. Some examples of this are below;



This would also add colour to our proposed mise en scene as the set is planned to be all black and this would stand out starkly and also highlight the narrative meaning the audience could see it clearly and interpret their own meanings from it.
 

Pre-Production Research.

With our concept we need to create projections to project on the people in the music video so I researched into videos that may affect people with montages of photos used. Instantly I found this video on youtube as an example of what we may use and perhaps the style we choose.

I really like this video as an idea for concept, except that perhaps we would not use text or show a different message but the collage is a perfect reference.

Similarly I considered a more abstract approach to the projects using patterns.
An example of this would be the perhaps stereotypical idea of the spinning optical illusion as shown in this video:

However this im,age is more commonly associated with brainwashing and as a group we have decided to avoid this approch.